Or whatever ratio represents the number of days in a week you'd ideally want your users to engage in whatever you're searching or segmenting on in FullStory. ![]() Said differently, in the most sticky product scenario, the ratio of DAU/WAU would approach 1. If you've built a sticky product, you'll want to see your daily active users not only go up over time, but grow closer to the weekly and monthly active users trendlines. DAU, WAU, and MAU Help You Analyze Engagement How often are your users returning to use your site or app? What Are Monthly Active Users (MAU)? Monthly active users or "MAU" is the total number of users who meet met your criteria over the past month- but like weekly, each user is only counted a single time. If they met your criteria more than once, they only get counted a single time. What Are Weekly Active Users (WAU)? Weekly active users or "WAU" is the total number of users who meet a set of criteria for at least one day over the past week. logged in, did X, clicked this, etc.) by day over a given period. ![]() What Are Daily Active Users (DAU)? Daily active users or "DAU" is the total number of users who meet a set of criteria (a.k.a. Let's look at what daily, weekly, and monthly active users represent. What is active user analysis? It's about product stickiness, and to understand that, a quick definitional detour is in order. ![]() As cool as User Trends is, it's more exciting because it unlocks the ability to run active user analysis comparing daily, weekly, and monthly active user numbers.
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